Talk The Tok
Be the first brand in your vertical on a platform? Say less! With over 1.9M views of #daveskillerbread on TikTok and the early-adopter window quickly closing on the new buzzy platform, it was a no-brainer for Dave’s Killer Bread to create their own channel. Implementing an all-organic strategy paired with aggressive community management, we began testing content by DKB-ifying popular trends mapping to the brand’s goals of household penetration and increasing brand awareness.
